18th December 2013

Active lifestyles ideas mapped


Its great to see the ideas you have submitted to the latest GeoVation Challenge calling for ideas to encourage active lifestyles in Britain (see the map below).

Because we think your ideas can really make a difference to getting people active we’re giving you an extra week to tell us your ideas by EXTENDING THE  DEADLINE TO  15 JANUARY 2014.

As with previous GeoVation Challenges we’re looking for great ideas which address the problems using geography, technology and good design. Ordnance Survey will be offering a slice of £100,000 to help develop ventures that make best use of our data, including OS OpenData and OS OpenSpace, together with other open data to solve problems.

Some of the ideas submitted so far include Go2it  an idea to encourage active lifestyles using financial and competitive incentives to reward effort.  They want to develop and operate a Smartphone Application Social Enterprise that encourages walking, jogging, running, cycling, wheelchair or mobility vehicle use in place of using a motor vehicle by providing a verifiable record of miles covered during the working week which can be traded as a carbon credit or exchanged for tax credits.

Another idea, OpenPlay,   takes the park noticeboard and brings it online.  You can find out what is going on in your local park in real time and book facilities and activities online. As well as pitches and organised activities, informal groups could use this to look for people to join with their activities.

Some of the ideas are an expansion of an already established project. For instance Medal Routes  is an idea from Ramblers Scotland. They are using Ordnance Survey data to map 3 short (15, 30 and 60 minute) circular walks from identified walking hubs to encourage people of all ages and backgrounds throughout Scotland to integrate walking into their daily life. Printed tear off maps and A5 leaflets are available at each hub and also online. Their idea is to expand this to introduce a mobile app to make all the routes easily accessible and increase the reach and sustainability of the project. They would also introduce walking challenges.

Take a look at our Ordnance Survey map and you can use the links within the markers to find out more about the ideas and comment and vote on them.

Screen shot of OS OpenSpace map for challenge


If you have an idea that could encourage people to get active, have a look at some of the problems we identified and enter the GeoVation Challenge online. The  challenge closes on 15 January 2014 (12 noon) and the best ideas will be selected to receive a share of £100,000 in funding to develop their business ventures.