Over 20 people attended the Geovation Hub’s second Trend Café on 25 June, run by the Hub team and Trendwatching.com, which discussed trends in the circular economy.

Image by Trendwatching

Questions were raised and discussions took place around such subjects as: the consumer needs behind innovations, consumerism and sustainability, versatile reusability, patterns in customer behaviour, conscious and unconscious choices in consumerism, and developing trends that challenge conventional selling patterns.

The next Trend Café will be held on 22 July, and will explore trends based around makers and brands facilitating consumers to ‘make their mark’. Places are limited and selling quickly.