9th October 2013

GeoVation winner growing routes to new business


GeoVation winner, Richard Fairhurst, has launched a website aimed at promoting opportunities for business along the Wales Coast Path.

The new website ‘Growing Routes’ was one of five ideas which was selected to receive funding from Ordnance Survey in the 2012 ‘Wales Coast Path’ GeoVation Challenge.

Image showing heat map of areas with campsites

Heat map showing areas with campsites

The initiative has the potential to generate new jobs and business and help bring about economic growth along the Path. Using the online heat map business can identify areas of opportunity for their new ventures.  Through aggregating different sources of open data the website identifies numbers and types of business along the Path and includes other important information in decision making, such as access to road networks.

New business can identify a lack of particular business types, for example, bed and breakfast accommodation or campsites which will allow them to locate where they have greatest chance of success. ‘Growing Routes’ also offers potential for existing businesses located in the area to use the tool to help grown or expand.

The website uses OS OpenData in its mapping interface. Speaking about this, Richard said ‘Using OS OpenData, means the technology can be used to create websites in other tourist locations or trails throughout Britain, for instance cycle networks.’

Find out more about how Richard developed this website by watching this video

Visit the ‘Growing Routes’ website  www.growingroutes.org.uk