4th March 2014

GeoVation winners to help encourage active lifestyles


Well done to all the finalists who took part in the GeoVation Camp held at Ordnance Survey head office in Southampton over the weekend. The finalists had been selected as the best ideas entered to our GeoVation Challenge to help encourage people lead more active lifestyles.

It was a truly inspiring weekend, and to help the 10 invited teams develop a prototype venture and become ‘match fit to pitch’, we offered the support from service designers, geography students and information on Ordnance Survey products and services.

At the end of an exciting and energetic weekend, the teams were visited by the judging panel to discuss how their ideas were progressing; they then  pitched to the judges and audience for a slice £100,000 in innovation funding.

The audience also voted for their favourite idea to win the Community Award of £1,000.

The judges selected three successful finalists to be awarded funding to develop their ideas further.

  • OpenPlay.  An idea submitted by London based, Sam Parton which tackles the problem of not knowing where to go to do an activity. Open Play brings the park noticeboard online so you can find out what is going on in your local park and book pitches and organised activities online. Informal groups can look for people to join their activities. It can be used by local authorities, community groups, private organisations and mass audience. Sam was joined by Ian Pridham and Nicola Flynn at GeoVation Camp. OpenPlay also won the Community Award.
  • Run An Empire. Sam Hill, from London, presented the idea for an exercise strategy game, where people can claim territory by running, walking or roller-skating around areas. The smart phone app will use GPS with Ordnance Survey data to record paths players take.  Sam was joined by Justas Motuzas, Aaron Oliver-Taylor and Amy Ricketts.
  • Medal Routes Mobile App. Rob Burns and Jeannie Cranfield from Ramblers Scotland submitted the idea to develop a mobile app using Ordnance Survey data to add to their existing website which offers people in Scotland the chance to ‘bag’ a short circular bronze, silver and gold level walk from walking hubs. These walking challenges encourage people throughout Scotland to integrate walking into their daily life.

The judging panel also invited 2 further ideas to submit further information so that they can further consider whether these should receive funding

  • Wilderness Unlocked (formerly Weekend Walks). Bristol based Sam Wren-Lewis  submitted the idea to use Ordnance Survey data on public footpaths and walking routes to create 2-3 day walks that link (a) local railway/bus stations with (b) affiliated campsites/“glampsites”.
  • Tagd. Chris McCormack and Alex Davies-Moore of Mapsum submitted an idea to develop a mobile phone app to lay digital treasure trails, create themed walks and Hare and Hounds trails, and help residents rediscover outdoor spaces.

Other invited teams received feedback and the judges offered advice on how they could take their ideas forward and possible connections

The next stage is for the judging panel to meet again on 26 March 2014 to confirm the winners and amounts of funding to be awarded.

Some tweets about GeoVation Camp

Spent weekend @GeoVation camp. Some great ideas there. Location intelligence/mobile products get stronger by the day

Thank you to everyone at OrdnanceSurvey for their support this weekend #geovationcamp, we’re delighted to be winners!

Best quote from all the 10 idea pitches #GeoVationCamp 2014 – “Pirates Have Maps NOT Apps”

Great weekend, great people as always @GeoVation Camp. Well worth day off work and 150 mile bike ride 🙂

Delighted to be amongst the winners at @GeoVation this weekend & look forward to working with @OrdnanceSurvey to get more people active.