7th November 2013

Challenging Britain to get active in the open!

Viv Alexander

We are really excited to be launching our 7th GeoVation Challenge today on the theme of ‘How can we encourage Click here to enter the Active Lifestyles GeoVation Challengeactive lifestyles in Britain?’

Our physical and mental well-being is greatly influenced by our lifestyle; from our first steps to our last!  So, following the success of previous challenges, this time we are calling for innovative ideas that will encourage people to lead active lifestyles in the open; whatever their age.

As with previous GeoVation Challenges we are looking for great ideas which address the problems using geography, technology and good design. Ordnance Survey will be offering a slice of £100,000 to help develop ventures that make best use of our data, including OS OpenData and OS OpenSpace, together with other open data to solve problems.

An All-Party Commission on Physical Activity which launched recently states on their website “The human body was designed to move. But in a very short period of time, we have become dangerously inactive as a population. We are witnessing a physical inactivity epidemic”.

The estimated direct cost of physical inactivity to the NHS across the UK is £1.06 billion. (Start Active, Stay Active)

Andy Middleton, founder and owner of TYF, and Chair of the judging panel commented “we’ve known for a long time of the connection between active lifestyles and a wide range of benefits from the obvious ones of life expectancy and health through to productivity, creativity and discovery. Knowing how successful the GeoVation process can be in catalysing the development of practical products and services to meet real needs, I’m very much looking forward to seeing the projects emerge and flourish in this important challenge.”

We’ve used our established Problem Pow Wow methodology to uncover the problems associated with meeting the challenge and identified a list of problems which form the basis for the challenge.

Amongst these, we’re asking you:

So, if you have an idea that could encourage people to get active, enter the GeoVation Challenge online from 7 November 2013 to 8 January 2014. The best of the ideas submitted during this time will be invited to a weekend GeoVation Camp from 28 February to 2 March 2014 where you can work on building your idea into a prototype venture. You will also identify how to overcome problems in implementing your idea and learn to pitch your idea ‘pecha kucha’ style to the independent judging panel. Following camp successful ideas will be selected to receive a share of £100, 000 funding, subject to completing and submitting their venture plans. Winners funding amounts will be confirmed by 26 March 2014.

Our challenges are open to UK-based organisations and/or UK residents aged 18 or over and we encourage entrepreneurs, developers, geographers, community groups, and innovators to enter.

Find out more about the challenge process.