9th July 2013

Innovation without the smoke and mirrors

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Our recent GeoVation Challenge asked innovators to find ways to use mapping to help British business to be more environmental efficient and effective using Ordnance Survey products and services in the solution.  The finalists from the challenge participated in a weekend of no nonsense innovation at GeoVation Camp to work on developing their ideas.

Simon Redding of Environment Agency said:  ‘Participants here [the weekend camp] have shown simple ways of improving their business assisted by digital tools, clever business processes and working together.’

During the weekend innovators focussed on the formula that Innovation = Problem x Solution x Execution to help them to develop their ideas and be ‘match fit to pitch’ to the judging panel at the end of the weekend. Participants were impressed by the support offered which included help with design, technology and geography and by how their ideas progressed over the weekend.  At the end of the weekend 4 winners were selected to receive innovation funding to develop their ideas further.

Watch the Environment Camp video below to find out more:

Go to video on YouTube