With the GeoVation Camp rapidly approaching and our 10 finalists confirmed we thought it be a good time to remind you of another competition; the Ordnance Survey Developer challenge in partnership with TechHub.
Last Thursday saw TechHub host the first in a brand new series of events, ‘The Future of… Location Based Tech’ and they were very pleased to have four top speakers sharing their knowledge of where the future of location based tech may end up taking us.
Newly launched startup Locappy presented on five areas that they believed to be key in the future of location-based tech:
- Pull will triumph over push. In this era of information overload, customers will make a choice which businesses to hear about. Customers will lead the buying decision and businesses should be prepared for that.
- Hyperlocal. Customer’s behavior suggests we are going hyper local. Both aspects of consuming local and desire for right here right now will lead customers to look to their local high street. Businesses need to have enough digital presence so these local customers can find them. Locappy believe in this.
- Automation. Day to day management of social media and other channels will require automation given the workload on the marketing people. Take for example Reputami (https://www.reputami.com/) (a fellow speaker at the event).
- Conversion metrics will improve. One of the biggest challenges is the online/offline conversion metrics. More work needs to be done on this but companies like PlaceIQ (https://www.placeiq.com/) are already working on it.
- Budget will remain the king. We will have the overhang of the recession for a few coming years. Businesses need to prepare for this.
Got a location-based startup? Why not get involved with TechHub and Ordnance Survey’s Developer programme, focused on helping startups get better, faster.
Launching your business can be a daunting prospect, so the Ordnance Survey Developer Challenge 2014 is offering to help you get started. They have teamed up with TechHub – one of the leading technology co-working communities in Great Britain to offer a fantastic prize. Up to four winner(s) will receive 12 months’ free access to the extensive range of datasets and services to build their idea and TechHub will provide free flexible working space at a TechHub office of their choice (London, Manchester or Swansea) for up to a year. On top of this both Ordnance Survey and TechHub will provide support and mentoring to help you make the most from our products, sort out the legalities of setting up a new business and much more.
All you need is an innovative idea for a B2B, product, service or application that uses Ordnance Survey geographic data at its core. The idea must hold the potential to be profitable or bring cost-saving benefits for businesses.