15th May 2020

Meet the founder: Emma.ai

Claire Corlett

We’re finding out more about Aaron from Emma.ai, one of the startups to join our Accelerator Programme in cohort 10.  

Q: Who are the founders of your startup, and what are your backgrounds?

A: Aaron Mason is the founder of Emma.ai. He has a PhD in computer science from the University of Surrey. For his thesis, Aaron created a product called Wildsense, which tracked objects in the wild through the aggregation and analysis of large datasets that was used by over thousands of individuals worldwide and gained the attention of international media including televised interviews such as BBC World Service live.

Aaron is a serial entrepreneur, having founded and exited two start-up companies and running multiple companies currently. He has commercial experience in delivering technology innovation projects. His main area of expertise is in artificial intelligence, crowdsourcing and data analytics.

Q: Tell us the story behind your startup – why did you start your company?

A: Aaron accidentally missed an important meeting due to a basic travel planning mistake, he didn’t want this to happen to himself or others in the future. This is where the idea for Emma.ai came about.

Q: What does success look like for you?

Success for me is helping others around the world to travel efficiently and make the best use of their time and do more, whilst reducing their carbon footprint.

Q: What’s your biggest achievement so far, and why?

A: For Emma.ai, we launched a beta that was used by people from 42 countries around the world and got really positive feedback. We’re getting a lot of interest in our product and its user base is continuously growing. This showed me that I’m not the only one that can make travel planning errors and that there is a market for this product.

Q: What are your plans for your startup over the next six months?

A: Over the next six months, we will be introducing our meeting pages to let users schedule meetings at the best time to reduce the need to do a lot of travelling or travelling using modes that are crowded or in high demand. We will also be introducing new functionality for teams so they can work more efficiently, through both the travel and meeting features. We are aiming to increase our user base tenfold over this time.

Q: Tell us something interesting about yourself!

A: Can you tell that I love data yet? I found out from the analysis from Emma.ai that I spent 1,322 hours travelling last year – that’s 55 days!