5th November 2015

Programme: Anya’s journey so far


The perfect mixture of entrepreneurs joined forces with Geovation on our first ever accelerator programme in early October. Intended to be an ideas incubator, whether you’re a developer, innovator or entrepreneur, it’s the perfect funded start-up accelerator if you want to create a product or business using location information and technology.

Prior to selecting our top five, we overlooked a great amount of interest. People with ideas that really meant something… But, our five entrepreneurs stood out from the crowd. Our group, who have a mixture of great talents are going to explore, discover, create and embark into prototyping a product for it to become a commercial reality. The Hub in the heart of tech-city offers a space to do work, £20,000 funding on the table and expert shoulders to lean on, we’re optimistic in saying that our entrepreneurs are going to do extremely well here.

We wanted to find out about Anya’s journey so far, who joined forces with us in October after applying for the programme…


So Anya, why did you apply for the Geovation Programme?


I had an idea. And on the Geovation Programme I could make it reality. It was that simple.

Since I am creating a navigation app, I wanted to be surrounded by people who share a specific interest in geolocation technology. The Hub offers that environment and the programme provides access to expertise. 

Furthermore, on the programme I’ll go from an idea cooked up during a summer in Berlin to a prototype – within the space of six months. That’s pretty incredible. Overall it seemed like a crazy good opportunity that I couldn’t miss.


Can you tell us the idea behind your start-up?

 Sure, the idea came from my own experiences. I love exploring my city, going out, and travelling independently – whether that’s in the UK, Europe or further a field – but I’ve found myself in some pretty hairy situations.

The trouble is navigation apps tell me absolutely everything other than the information I want – what the street is actually like, how easy is it to navigate, and would a friend advise me to avoid it. Most the time I would happily take a five-minute detour in order to feel more comfortable but at the moment I don’t have access to the information I need to make that choice.

I hope to provide routes that are optimised for night navigation when you may feel more vulnerable, whether that is due to drinking or simply because you are travelling alone. I want people to feel confident to explore their cities and travel independently.


What are you looking forward to the most and why?


I am looking forward to making this happen. I am an outcome-orientated person, so none of it will feel real until I have a prototype and people are testing it out.