How Government Actually Buys Innovation
Event

How Government Actually Buys Innovation

Government is one of the world's biggest customers, but most startups don't understand how buying decisions are really made.
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Date & Time
28/10/2026, 13:00
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Location
Sutton Yard, London, England, EC1V 7EN
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Ticket Price
Free

Description

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Government wants innovation. So why do so many startups struggle to sell to the public sector?

Many founders assume the best product wins. The reality is that public sector buying follows a very different set of rules.

Understanding who makes decisions, how procurement frameworks work, where opportunities are published, and what buyers actually need can dramatically improve your chances of securing pilots, contracts and long-term customers.

Join us for a practical session designed to demystify public sector procurement and help founders navigate one of the largest customer markets available.

You'll learn:

  • How government organisations buy products and services
  • The difference between procurement teams, buyers and end users
  • How frameworks and procurement routes work
  • Where public sector opportunities are advertised
  • What buyers look for when evaluating suppliers
  • Common mistakes that prevent startups from winning contracts
  • How to increase your chances of securing a pilot or first customer

Whether you're building in geospatial, climate, infrastructure, AI, data, SaaS or digital services, understanding public sector procurement can unlock significant commercial opportunities.



Register

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