How location data helps unlock better products
Description
How location data helps unlock better products
Every startup makes decisions that have a "where" hidden inside them. Where to build, price, or expand. Which sites carry risk. How things move, and what's happening on the ground you can't see from a spreadsheet. Most founders never think to use location data, and assume it's only for maps companies. It isn't.
Join us for an evening with Geovation, the UK's home of location and property innovation. An Ordnance Survey initiative run with HM Land Registry, Geovation has helped over 180 startups turn location, land and property data into real products, across farming, insurance, energy, property and more.
Here's the thing: almost none of them are "location data companies.” They’re an insurer pricing risk street by street. A property tool cutting weeks off a transaction. A farming platform that discovered that where a farm sits decides what funding it qualifies for. They just found the "where" that was missing from their product.
This session is for founders who are curious but unfamiliar. No technical background needed.
What to expect:
- Founder stories – real examples, including the unexpected ones you'd never guess involved location data
- Live demo – watch raw mapping data become a genuine product insight in minutes
- Hands-on breakout – find the "where" hiding in your own startup, with Geovation experts on hand
- Networking – connections and next steps
Come with your startup idea. Leave seeing it from a new angle.