Startups

Agrasta

The first online marketplace that connects food businesses looking to reduce their carbon emissions to farmers of low carbon produce.

Status
Active
Industry
GeoTech

About

Almost 50% of food emissions occur within the farm gate but the lack of engaging financial incentives means around 75% farmers aren’t actively reducing their carbon footprint resulting in insufficient low carbon produce for food and beverage businesses to hit imminent net zero targets.

Agrasta’s online marketplace (think eBay) connects food businesses who want to reduce their carbon footprint to farmers looking to capitalise on their low carbon produce. We broker farmer/food business connections and provide a price discovery service using a radically simpler approach than carbon credits: a precise carbon intensity figure to enable decarbonisation without greenwashing.

July 2023

Date founded

235 registrations

200 farmers and 35 food businesses already registered (as of Dec 2023)

20,000 tonnes

Low carbon produce accessed.

Meet the founders

Susan Gregory
Founder & CEO
20 years working in B2B commercial food roles up to European Category Director in Unilever and Nestle.
Matt McConnon
CTO
20 years working up to global director level in Silicon Valley tech businesses (Juniper Networks/3Com)

Timeline

Founded
July 2023
Joined Geovation Accelerator
October 2023