11th October 2019

New Benchmark Initiative to explore the ethical application of location data


The new Geovation Benchmark Initiative will link the geospatial community with businesses, public bodies, researchers, media and the public to promote a better, wider understanding of the power and influence of location data.

The Benchmark Initiative, made possible with support from Omidyar Network, includes a funded entrepreneur-in-residence programme that supports the ethical application of location data for the benefit of citizens, businesses, entrepreneurs and government. The initiative also comprises of a series of talks and keynote lectures featuring global thought leaders and innovators.

Benchmark Lecture Series

The Geovation Benchmark Lecture Series combines keynote lectures, fireside conversations and panel discussions on the ethical considerations raised by the use of location data. The speakers are global thought leaders, each with a unique insight into the growth of location data and its ethical application. They will discuss topics ranging from privacy and security challenges to the unintended consequences of geospatial innovation and what the future holds for the industry.

The first event in the Lecture Series will be held on 23rd October 2019  at Geovation, and feature Caroline Bellamy, Chief Data Officer, Ordnance Survey in conversation with Chris Tucker, Chairman, American Geographical Society.

Entrepreneur-in-Residence Programme

The Geovation Benchmark Entrepreneur-in-Residence Programme supports leading innovators to explore and develop solutions related to geospatial data ethics. Entrepreneurs are funded to deliver practical and real-world applications and services to illustrate the risks, opportunities and ethical considerations in using location data. Up to 10 grants will be awarded, ranging from £10,000 to £50,000. By taking part in the Programme, entrepreneurs, corporate innovators and creative technologists will help advance global understanding of data ethics issues.

The Entrepreneur-in-Residence Programme is open for applications until 30 November 2019.


Interested? Find out more about the Benchmark Initiative.