12th April 2013

Could you be a GeoVation winner?


GeoVation funding can help to get your innovative ideas off the ground.   We’ve recently published some case studies in which GeoVation winners, explain what happened after they won funding, and how they developed their ideas.

For instance, Foodnation were awarded funding in our ‘How can Britain feed itself?’ GeoVation Challenge.  Foodnation’s mission is to have neighbourhood Foodnation hubs within bicycle-riding distance of most households in the UK. It provides a platform to connect customers and farmers in their local area easily and allow them to make transactions to buy and sell local organic food and find fruit and veg box-delivery schemes around the UK. The idea came from Louise Campbell, who after receiving funding was able to set up the company in March 2011. screenshot of foodnation website

After securing funding, the first steps in the project were to obtain the data and build a platform for transactions to take place. The pilot website was thoroughly tested and feedback fed back into the development of the site.

After gathering more data, Louise looked for organisations to partner with. Farmers, that may not have the capability to set up their own websites, pay a percentage from their sales to use the platform to sell fruit and veg boxes direct to local people. The Foodnation app was launched in May 2012 with the launch of the web app following in September 2012.

Louise says she has learnt a lot from the experience of being a GeoVation winner and starting a digital project from scratch. Through the GeoVation network, Foodnation has made links with others involved in our sustainable food futures, such as the Transition Towns Network, Sustain, Tasting the Future and Making Local Food Work.

Looking ahead, Foodnation will continue to build on the success of the app and website, and work with partner organisations interested in promoting local, sustainable food.

Find out more by reading the case study.

‘I learnt digital marketing skills and what is required to develop a mobile app. Also how to project manage with a budget and to be cautious about how fast you can start a new business with limited funds’

Louise Campbell, Foodnation

If you’d like to find out more about our GeoVation winners see the case study map.

If you’re inspired by this idea and think you could be a GeoVation winner, enter our latest GeoVation Challenge ‘How can we help British business improve environmental performance?’ There’s a slice of £100,000 in innovation funding for the best ideas.