21st May 2013

GeoVation winner launches Real Food Wales app


Wales Coast Path GeoVation Challenge winners, Helen and Nicola Steer, have just launched their new iPhone app, Real Screen picture of Real Food WalesFood Wales, which will help visitors to the area discover  local, sustainable and delicious food.

Last year’s GeoVation Challenge  called for innovative ideas using geography and technology which would help connect communities and visitors along the Wales Coast Path, benefiting those who live and work along the route, and beyond and Real Food Wales was one of the 5 ideas we funded.  They were awarded a £30,000 of innovation funding to develop their idea.  They are part of Mapkin: a team of five people who have worked together to develop this app.

Real Food Wales is an easy to use app, which maps over 150 of the best food businesses in Pembrokeshire, helping users access sustainable and delicious food.

Helen from Real Food Wales, said: “Real Food Wales is an ideal app for anyone looking for a special meal at a restaurant, a bite to eat in a quirky café, the best sausage in town for your campfire or a food experience you’ll never forget. The app utilises our unique network of local knowledge by displaying a large selection of food businesses on an offline interactive map of Pembrokeshire. The map really highlights what an exceptional range of local food businesses are operating in this area.”

The core feature of Real Food Wales is the interactive map, consisting of five zoom levels, which allow users to find the best places to eat out, buy food or have a foodie experience. A unique feature of the app is that it stores an offline map of Pembrokeshire onto the device, meaning that users can still access all of the information even when there is no mobile signal.

Other features include:

Real Food Wales is a great example of how GeoVation can support new ventures and how mapping, geography and innovation can help boost businesses and communities.

Helen added: “I would like to thank Ordnance Survey and the GeoVation Challenge for believing in our idea. Without their support and funding we would not be where we are today. I am really excited about the future of Real Food Wales and look forward to expanding the app to include many other areas along the Welsh Coast Path by the end of the summer.”

For more information on Real Food Wales visit www.mapkin.co.uk or download the app direct from httpss://itunes.apple.com/gb/app/real-food/id638725873?mt=8

See Ordnance Survey news release