12th May 2017

Geovation Programme startup Go Jauntly launch new app to promote walking

Nicholas Lawrence

The new app aims to help people find and explore nature based walks in London, enabling them to access nature and live more healthily. 

Go Jauntly is designed to help people find local walks created by the people who know them, create their own and share them with friends. As recent headlines have shown, busy lives and desk jobs make it difficult to live healthily and modern life is harming the health of the nation.

GoJauntly uses beautiful imagery and narrative to easily guide people along routes making it much simpler and more accessible than a traditional map. Powered by TfL’s open data, Londoners are able to keep a track of London-wide air pollution levels through the app. A recent study by TfL shows that Londoners make 3.6 million daily journeys by car, motorcycle, taxi or public transport that could be walked, at least in part. The Go Jauntly team were motivated by this and all the compounding science and evidence that highlights the health and wellness benefits of walking.

A look inside the GoJauntly app, available for iOS devices

 Hana Sutch, the CEO and co-founder of the Go Jauntly team said:

“We’re hoping that with Go Jauntly we’re creating technology for good that has a positive impact on society from a health, wellness and environmental perspective. We wanted to start something that would get people out of the house and more active. Our team at Go Jauntly are all nature-loving city dwellers who spend too much of our time deskbound and wanted to be a bit more active. We’d been getting frustrated by how hard it is to uncover new places locally to take short and long local walks, find hidden trails in familiar places, and discover the nature on our doorstep and beyond. So we created Go Jauntly.”

We went on to catch up with Go Jauntly’s co-founder, Steve Johnson, and asked him “How has going through the Geovation Programme accelerator helped GoJauntly to grow?”

“The Geovation Programme was pivotal at helping us formulate and refine the business model of Go Jauntly. The training, support and advice has been key to our launch success. Introductions to so many interesting people from within OS, Geovation partner organisations and other related industry experts meant our network of contacts grew considerably. Whilst on the programme we launched our app to the public and were recently featured on Apple’s Hot Apps of the Week list.”

47% of London is green space – more than 3,000 individual parks and two national nature reserves.

The next steps for the company are to continue working on additional features, further integration of Transport for London’s (TfL) open data, building up the community, adding more walks from further afield and organising some real-life local jaunts where everyone is welcome to tag along.

Remember, always take a paper map as a backup if you’re heading off the beaten track! 

 

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Download the GoJauntly app now.

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www.gojauntly.com