From beta testing to platform launch | Introducing the Rethink Platform

Rethink Carbon team


Geovation Scotland are proud to support startups that have a positive impact on our climate. When the Rethink Carbon team joined our accelerator, they were beta testing their concept, now 8 months later they are launching the Rethink Platform. We asked Marketing Executive, Tessa Buckley, to give us some insights into how the platform works, who it is for and Rethink Carbon’s ambitions.

Introducing the Rethink Platform

At Rethink Carbon, our mission is clear: to revolutionise global land use for the betterment of nature, climate, and communities. 

We are proud to announce the launch of the Rethink Platform – a groundbreaking solution that is set to transform land management practices across the UK. 

This innovative SaaS platform merges cutting-edge technology with land management principles, offering a seamless experience for land managers to make informed decisions that prioritise both environmental and commercial sustainability, while fostering biodiversity and enhancing carbon capture and storage.

Led by Mark Caulfield and co-founder Dr Zoë Russell, along with the rest of our dedicated team, we have developed a platform that addresses the pressing challenges faced by land managers today. 

With the Rethink Platform, we aim to simplify the complexities of land management by providing access to up-to-date information, comprehensive analysis, and actionable insights, all in one centralised location.

How the Rethink Platform benefits land managers

Land managers are confronted with the daunting task of navigating environmental considerations alongside economic realities.

The Rethink Platform alleviates this burden by leveraging extensive datasets to analyse existing land use and simulate various scenarios, empowering users to explore different options and understand their potential impacts. Additionally, the platform provides instant access to information on available grants, streamlining the decision-making process and ensuring that sustainability remains at the forefront.

From woodland creation to peatland restoration, our platform equips users with the tools they need to make well-informed decisions that contribute to climate action and support Scotland’s ambitious goal of achieving Net Zero emissions by 2045. 

By accelerating research and planning processes from days or weeks to mere minutes, the Rethink Platform sets a new standard for efficiency and effectiveness in land management.

Geovation Scotland’s Support

Our journey from beta testing to platform launch has been made possible with the invaluable support of Geovation Scotland. 

Since joining the community in June 2023, we have benefited from workshops, coaching, and business mentoring, as well as access to essential resources such as OS data and an extensive network of contacts. 

As we prepare to unveil the Rethink Platform to the world, we are excited to participate in the Geovation Scotland Showcase event in March, where we will present our solution alongside fellow innovators. 

As we prepare to unveil the Rethink Platform to the world, we are excited to participate in the Geovation Scotland Showcase event in March, where we will present our solution alongside fellow innovators.

What’s next for Rethink Carbon

We invite you to join us on this journey towards sustainable land management by attending one of our upcoming Rethink Platform Demos. These engaging webinars are designed to provide a firsthand look at our capabilities and offerings.

Furthermore, we are actively seeking investment opportunities to support our expansion beyond the UK. If you share our vision for rethinking land use and investing in a sustainable future, we encourage you to schedule a call with us to learn more about how you can get involved.

Together, let’s reimagine land management for the 21st century and pave the way for a greener, more sustainable tomorrow.

Learn more

Interested in hearing more about Rethink Carbon and Geovation Scotland’s current cohort. 
Come along to our end of cohort showcase on 7 March.